Alternate logo for a nonprofit focused on facilitating small business development in the local community. The concept expresses the organization’s commitment to collaboration, connection, and inclusion.

Logo mark for a metro Detroit catering and restaurant company.

Designed as a family of logos using a variety of colors and 3D perspectives using the letters L and A, to reflect the dynamic, multifaceted city.

Logo for a commercial fabric manufacturer. The horizontal and vertical bands represent the warp and weft of threads used in the weaving process.

Logo for a nonprofit focused on facilitating small business development in the local community. The logo expresses the organization’s commitment to collaboration, connection, and inclusion.

Brand refresh for a Michigan community bank. The “A” turned on its side becomes an arrow, expressing the idea of forward movement and empowerment for individual change and betterment.

Logo refresh for a Northern Michigan, lakeshore community bank embracing a high net worth client base. The “W” is inspired by a wave and the bank’s three markets.

Logo for an innovative electric car charger. The design is informed by a 3-phase motor and ideas of advanced technology and the information exchange delivered through the product’s app.

Logo and graphic application for a strategic communications consultancy committed to helping children and families experience powerful change in their lives and communities. Copywriting: Nancy Wellinger.

A mobius design for an international initiative committed to sustainability. Concept: C2C. Design: Julie Lang.

Logo for Nancy Wellinger, freelance copywriter.

Alternate logo for an innovative electric car charger. The design is informed by an infinity symbol and the looping exchange of information between the car and app.

A family of logos for a Holland, Michigan senior non-profit. The concept reflects the organization’s three part approach to care and their tulip-theme heritage.

Logo for a Midwestern community bank. The “A” star reflects the brand’s small-town American values of community, friendliness and dependability.

Logo for a conglomerate of high-end hotels, spas, restaurants and caterers. The concept is informed by the brand name, Greenleaf.