As the voice of the association, the University of Michigan Alumnus Magazine holds the potential to generate passion and excitement around the U of M brand. The recent redesign of the magazine was aimed at engaging a new, younger audience — who were surprisingly excited about receiving a printed publication.
The entirely redesigned, 70 page, quarterly magazine included a larger format, updated editorial structure and a more modern look and feel. The result, I hope, was a brag book that any grad would be happy to show off.
Art direction and design, Julie Lang.