Your brand’s sweet spot.
We'll dig deep to find where your brand works the hardest.
The journey is a four-step process to discover the hidden values of your brand.
The size and the scope are determined by your needs, budget and internal fortitude.
Define brand mission, vision, values and goals
Review existent research
Interview management, stakeholders and/or customers
Conduct discovery workshops
Audit competition and identify benchmarks
Audit existent brand communications
Challenge current brand beliefs and limitations
Look for patterns, insights and opportunities
Develop brand strategy and positioning
Refine brand tone and messaging
Develop creative briefs
Determine where and how to meet your audience
Build a launch strategy and rollout
Create identity, campaign, website and/or collateral
Create brand standards and guidelines
Develop/build next stage of campaign
Schedule brand check-ins and measurement reviews